This is a short talk by Marc Dowd on the four things companies should focus on when considering disruptive innovation.
The key points are that disruptive innovation is very different from sustaining innovation. The goal is different. The difficulty with disruptive innovation is that a lot of companies don’t do it because they consider it risky. It is not risky. There is a process to it and that focuses on producing safe and valuable results.
Thanks a lot, Marc
Details – the Process of Disruption
The video is 2.30 Minutes long. Do, please, let us know what you think.